Okura Hotels & Resorts and JAL Hotels Frequent

from - www.cnbc.com

TOKYO, Jan 31, 2011 (BUSINESS WIRE) -- Hotel Okura Co., Ltd. (HOC) and JAL Hotels Co., Ltd. (JHC) announced they will offer shared benefits to members of both companies' frequent guest programs starting February 1st.

This is the second step in the companies' joint marketing efforts, following HOC's acquisition of a majority of JHC shares last fall. A joint reservation service was already announced.

Under the new program rules for Okura Club International (OCI) and My JALHotels (MYJ), OCI members will receive the same benefits as MYJ members when they stay at a hotel in JHC's Nikko Hotels International and Hotel JAL City groups. MYJ members will also receive the same benefits OCI members are offered at hotels in the Okura Hotels & Resorts group.

Since members of both programs will earn benefits at any of the Okura and JAL Hotels properties, they will have the advantage of a larger list of hotels where they can earn points and mileage.

For details about the new benefits of both frequent guest programs, visit: Okura Club International: http://www.okura.com/oci/ My JALHotels: http://www.jalhotels.com/jp/myj/ Hotel Okura Co., Ltd., founded in 1958, opened its flagship hotel, Hotel Okura Tokyo, in 1962. The company, which has extensive business operations in the hospitality and related industries, manages international hotel group Okura Hotels & Resorts, established in 1978. Okura's signature hospitality, Japanese sensibility and attention to detail blended with western high-functionality offer comfort and relaxation to guests worldwide. As of January 31, the group consists of 20 hotels with a total of 6,237 guest rooms. The company plans to open 488-room Hotel Okura Macau in 2011, and a 208-room hotel in Taipei and a 242-room hotel in Bangkok in 2012. For more information, visit http://www.okura.com/press JAL Hotels Co., Ltd., a member of the Hotel Okura Group, headquartered in Tokyo, operates global luxury hotel group Nikko Hotels International, as well as Hotel JAL City, a chain of 13 mid-priced business hotels in Japan. As of January 31st, JAL Hotels operates 58 hotels worldwide, in Europe, the Americas, the Middle East and throughout Japan and the Asia/Pacific. Plans for additional Nikko Hotels openings include 411-room Hotel Nikko Guangzhou, 436-room Hotel Nikko Xiamen and 475-room Hotel Nikko Suzhou in China; and 335-room Hotel Nikko Saigon in Vietnam. For more information, visit http://jalhotels.mediaroom.com SOURCE: JAL Hotels Co., Ltd